A few weeks ago I came across a lady who had set up a small business filling a niche she had identified in the market. She had discovered, quite by chance, an activity which many companies were doing by hand, by highly trained individuals, when there were several readily available software packages online which enabled the activity to be done in a fraction of the time and at a fraction of the cost.
With just a bit of research to find the most suitable software, she had established the business to carry out this activity herself, without any training, and now works on contract, providing her services to these same companies who are able to get the job done much quicker and cheaper. A win win all round.
This was very much a case of you don't know what you don't know. Many businesses carry out activities like this, doing things the way they have for years without realising there is a very cost effective alternative. Sometimes a business may need a little help identifying these opportunities.
Up until now the focus of e-solutionz has been on providing website design and copywriting services, mostly to small businesses. These are just two of the many services which a small business can benefit from due to not having the necessary skills, experience and/or time within the business.
Spending time with small business owners and employees I see many other examples of where businesses can be made more efficient by the use of external resources. As a small business owner you may be aware of where you need help, and maybe that's how you came across us; but in this rapidly changing digital age, new time or cost saving processes can be found in areas you wouldn't have dreamt of, as well as some which you may be aware of. In future posts I will aim explore some of these.